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We help with the answers to lots of serious questions
like: why don't shopping carts do LIVE, real-time
transactions, and why don't gateways have shopping carts
built-in?
Questions like these baffle some new merchants!
We give you the answer next, but rely on us to know
what's current in eCommerce and also to know a lot about
eCommerce history. |
The Knowledge You Need:
The answer to the above lies partly in credit card company rules:
credit card companies like VISA/MC will not let the same
'device' total the sale (do addition or perform
calculation functions) AND process a credit card
transaction.
So the first part of the answer is:
compliance with credit card company rules! if it can
add, it can't process transactions; if processes
transactions, it can't add. Some POS equipment
appears to be a cash register and card terminal in one
device, but if
you look inside, the two functions are clearly
separated.
Additionally, long ago, shopping
cart and gateway providers used to bundle - of course,
the first thing the merchant asked for when he
signed up was to UN-bundle! They would choose
partial solution then ask 'Why am I paying for something
I don't use??' Hence, bundles these days are pretty
rare, although many gateways offer a limited shopping
cart for free to get your business. Most merchants
discard this 'free' shopping cart and use another more
complete solution. |
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